Category: News

Bunmi Oke emphasises need for brands to reignite marketing strategies for 2025

By Abimbola Mohammed Olubunmi Oke, Founder/CEO of Ladybird Limited, has reiterated...

Unilever Nigeria announces leadership transition, names Tobi Adeniyi as new MD

Unilever Nigeria Plc has unveiled Tobi Adeniyi as its next Managing Director, effective...

MARKETING EDGE to host an Evening of Tributes for Dr. Abiodun Olushina Shobanjo

By Felicia Nwosu Nigeria’s leading authority in brand management and marketing...

AB InBev expands partnership with FIFA, as official sponsor for 2025 World Cup

By Felicia Nwosu Anheuser-Busch InBev (AB InBev), one of the largest brewing...

Ipsos explores potential acquisition of Kantar media

By Felicia Nwosu Ipsos, a global leader in market research, has confirmed that...

Cream liqueur market poises for growth amid shifting consumer preferences, premiumisation

By Felicia Nwosu The global cream liqueur market is on an upward trajectory, driven...

Folake Ani-Mumuney exits FirstBank, leaves giant strides on her trails

By Abimbola Mohammed In a world where the average professional changes jobs every...

Leveraging art, science as scientific precision to unlock reasons behind consumer decisions

By Felicia Nwosu In today’s hyper-competitive market, winning the loyalty of...

Star Lager unveils refreshing new look

Since 1949, Star Lager has been a household name, delivering timeless taste and quality...

Pulse Marketing kicks off with Social Experiment, exploring the risks of trendy marketing

On the 29th of November, 2024, Pulse Marketing made its official debut as a 360...

Marketing Edge Magazine © 2025 / All Rights Reserved