News

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

MARKETING EDGE on TV hosts Itua today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Gender equality tops discussion ahead of IWD 2023

By Oghale Mafuru Ahead of the 2023 International Women’s Day which is held on...

Tinubu wins, promises prosperity for all

By Oghale Mafuru Asiwaju Bola Ahmed Tinubu, the presidential candidate of the...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Nigerians overpay on internet data – global study

By Abimbola Mohammed A global report has shown that Nigerians pay more than other...

Musk on course to launch OpenAI competition following criticism

By Zion Rufus Elon Musk, Tesla CEO and SpaceX founder, is reportedly in talks...

ARCON begins enforcement of digital ad, content

By Felicia Nwosu To back up the numerous reforms enacted in the past two years with...

Edelman appoints Vaught, Ex-Twitter Head to lead Influencer Marketing

By Ibidunni Banjoko Edelman, a global communication firm, has appointed Tyler Vaught,...