Category: News

Brands leveraging banter to win hearts, minds as tool for engagement

By Felicia Nwosu In today's hyper-competitive digital landscape, brands are constantly...

Advertising software market set to triple, reaching $10.46 billion by 2029

By Felicia Nwosu The global advertising software market, valued at $3.56 billion...

Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the...

Driving successful brand extension with consumer insights

By Seun Johnson Consumer behaviour is the backbone of every successful brand extension....

Zepz eyes global expansion to drive growth

By Oluwatosin Ajayi Zepz, a London-based international money transfer service...

Authentic storytelling, technology will define PR in Africa this year – Bejide

By Abimbola Mohammed Nene Bejide, Founder/CEO of Blanch Aigle Communications,...

Diageo outlines AI-driven trends that will transform social drinking in 2025

By Ralph Tathagata In its Distilled 2025 report, Diageo, the global drinks giant...

Sustainability market set for explosive growth by 2030

By Felicia Nwosu The global green technology and sustainability market, valued...

Experts predict trends in creator economy, raise expectations for 2025

By Abimbola Mohammed As the creator economy continues to grow and evolve, experts...

Newspaper ads market to hit $27.94m in 2025 amid declining growth rate

By Seun Johnson The newspaper advertising market in Nigeria is projected to reach...