Category: News

Influencer marketing as new frontier in IMC

By Khairat Asokomhe Influencer marketing is a strategy  being adopted by most...

MARKETING EDGE ONTV to host Omotola Bamigbaiye-Elatuyi tomorrow

By Felicia Nwosu MARKETING EDGE ONTV is set to feature Omotola Bamigbaiye-Elatuyi,...

Arise News honours TVC GMD/ CEO, Ajayi as one of 65 Women of Impact

By Seun Johnson Mrs. Victoria Abiola Ajayi, the Group Managing Director and Chief...

Beyond Festive Greetings: How Brands Can Truly Leverage Ramadan and Easter for Meaningful Engagement

By Ayodeji Razaq Every year, as Ramadan and Easter roll in, brands flood social...

Pitcher Awards Entries Deadline Extended to 14 April 2025

Now, you have more time to enter your works in the 2025 Pitcher Awards, as the new...

Cannes Lions 2025 | Announcing the Design Lions Jury President

By Ogechi Odigbo We’re excited to reveal that Jessica Walsh, Founder & Creative...

Streaming surge at $605 billion vista by 2033

By Felicia Nwosu The digital landscape, according to Imarc group is being reshaped...

Imperfectly Awesome Conversations Summit 2025 set to inspire authenticity, resilience

By Felicia Nwosu The much-anticipated Imperfectly Awesome Conversations Summit...

TVC  Communications strengthens global footprint as Pitcher Festival names it official broadcast partner

By Felicia Nwosu In a bold move that further affirms its position as Nigeria’s...

MTN Group, Airtel Africa partner to expand network infrastructure across key markets

By Felicia Nwosu MTN Group and Airtel Africa have entered into agreements to share...