Category: News

Digital revolution to sweep B2B sector, projected to hit $3 trillion mark

By Felicia Nwosu A recent report from eMarketer has illuminated the profound metamorphosis...

Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

MARKETING EDGE ONTV with Lanre Adisa comes up @ 6.30pm this evening

By Felicia Nwosu MARKETING EDGE ONTV is set to host Lanre Adisa, Founder and Chief...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...

Nimbus Aid Foundation and ALX Nigeria to empower women-led businesses through AI

In commemorating International Women’s Day 2025, Nimbus Aid Foundation and ALX...

Experts analyze brands’ challenge to balance profit with customer satisfaction

By Felicia Nwosu In Nigeria's turbulent economic climate, brands face a delicate...

FirstHoldco reinforces ESG, sustainability initiatives as it rebrands

In a world where approximately 20% of new businesses fail within the first two years,...

Cannes Lions announces 2025 See It Be It cohort

Cannes Lions has announced the cohort for the 2025 See It Be It talent programme,...

Glo announces 15% bonus on airtime recharges  for subscribers 

Digital solutions provider, Globacom, has announced an offer of 15 per cent bonus...

CMC Connect LLP designates March as ‘Crisis Management Advocacy Month

As the complexities of business, governance, and reputation management continue to...