News

Global brands seek new agency compensation structures

By Felicia Nwosu Global brands seek new agency compensation structures as AI,...

Pepsi reintroduces 60cl bottle with bold new campaign

By Felicia Nwosu A larger-than-life experience awaits consumers as Pepsi brings...

ADVAN holds maiden Partners Innovation Day, unveils Advan-X

ADVAN  holds maiden Partners Innovation Day, unveils Advan-X By Adeola Layi-Adeloye The...

NCC set to announce new tariff for telecom industry

Ralph Tathagata Preparations are under for the Nigerian Communications Commission...

ADVAN innovation day: experts discuss future of marketing trends, metrics

By Oluwaseyi Lawal The Advertisers Association of Nigeria (ADVAN) has held its...

ADVAN unveils ADVAN-X, an online marketplace

By Abimbola Mohammed Advertisers Association of Nigeria (ADVAN) has unveiled its...

Helen Ogboh steps aside at FirstBank after 17 years

By Oluwaseyi Lawal Esteemed financial advisor and corporate communications professional,...

Global ad spend to surpass $1 trillion in 2024

By Felicia Nwosu Global advertising spend is projected to surpass $1 trillion...

Expanding retail media measurement for multi-channel success

By Felicia Nwosu   As the retail media landscape continues to evolve,...

Visa taps Sherif Akinpelu as Senior marketing manager West Africa 

By Abimbola Mohammed Sherif Lanre Akinpelu, a renowned Strategist in Nigerian...