Cannes introduces new Lions for 2020
Cannes Lions International Festival of Creativity has announced a new award, the Creative Business Transformation Lions, in its 2020 edition of the festival.
As the organisers of the global event disclosed, the Creative Business Transformation Lions will “celebrate the creativity that drives businesses forward”, adding that the award addresses the “creative thinking that changes how brands organise themselves, how people work and how customers engage with them”.
In their words: “This Lion recognises the ingenuity that leads to the creation of new products and services, and the reinvention of operations and customer experiences in companies of all sizes that drives transformative change.
“Entries should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or customers. Including, but not limited to the creation of new products and services, the use of technology and business design, and the reinvention of operations and customer experiences in order to drive transformative change.”
Explaining why the new award is coming now, Cannes Lions International Festival of Creativity said that brands were asking more of their creative and change partners to help them respond to the ongoing digital disruption and invest in new ways of working in order to future-proof their businesses, adding that customer service, employee experience, business models and routes to market were being re-imagined in order to respond to the new customer need.
“This Lion celebrates the expanding role of creativity and the breadth of new creative approaches that are now being used to generate value and drive competitive advantage alongside traditional brand communications.
“Future-fit companies are undertaking a comprehensive and creative rewiring of internal operations to create efficiency, grow productivity, deepen loyalty and connect with customers in ways that we’ve never seen before. This Creative Business Transformation Lion celebrates this new breed of work,” it noted.
While detailing those that may compete for the new award, the organisers disclosed that the Creative Business Transformation Lions was open to any organisation that designs and delivers transformational change within, or on behalf of, a brand. Including, but not limited to, creative companies or in-house teams that provide creative services, consultancy, experience or service design, new product development, innovation and digital transformation.
It further described the kind of work that is eligible for Creative Business Transformation Lions as “Transformative solutions that have fundamentally changed core business functions for a brand/business, including transformation of customer-facing functions, reinvention of internal business design and operations, creation or reinvention of new products or services and the introduction and impact of venture models that drive transformative change.
Each piece of work can be entered in up to six Lions regardless of the Track (e.g. Reach, Comms, Craft, etc.), plus Titanium as the only seventh Lion.
Participants are still able to enter multiple times within each Lion.
RECOMMENDED ARTICLES
Comment
No comments found.