Brands leverage St. Valentine’s Day celebration to deepen market penetration
By Felicia Nwosu
With the aim to sustain the spirit of the valentine celebrations, brands have begun to launch distinctive valentine promotions and campaigns to excite their teeming customers and as well leverage the ambience of the celebration to further deepen market penetration and as well acquire more market share against their competitors.
Some of these brands include:
Techno Mobile
Poised to touch hearts with ‘Show Me’ Love, leading smartphone, TECNO mobile, is showing love with beautiful gifts, great discounts and much more, as this year’s Love season promises to be extraordinary with the “Show Me Love” Valentine Promo. With the “Show Me Love” promo, TECNO gets to celebrate unique moments of love right along with its consumers, as 21 lucky people stand the chance to win a 30-seconds shopping spree.
OPPO Mobile Nigeria
OPPO Mobile Nigeria, is not leaving any stone unturned as it launches its 2022 Love Season Campaign titled “Say It with A Gift” to spread the spirit of love through gifting. OPPO Love Season also features exciting discounts and awesome gifts items to customers who buy select OPPO smartphones starting from the 3rd-15th Feb 2022.
Vitafoam
Vitafoam Nigeria Plc., Nigeria’s leading manufacturer of flexible, reconstituted and rigid foam products, in its bid to foster love and bonding among families, is spreading its arms of love with its LOVE SAVES promo, for that special someone ,they are urging consumers to save 10% on all purchases with their big LOVE SAVES.
Airtel Nigeria
Airtel Nigeria, the brand whose colour signifies Valentine itself is thrilling consumers with its campaign: Airtelovestories Valentine Challenge
Maggi Star
Legendary cooking season, Maggi Star is also in the league of promoting healthy relationships with its valentine’s special theme: Behind every happy relationship, are two foodies.
This is because the leading seasoning always wonders what’s love without moments, most especially food moments that provides opportunity to talk about their Recipe for Love over a delicious meal.
COLDSTONE Creamery
COLDSTONE Creamery Nigeria is also rekindling love and affection among couples, with its special promo tagged: “Love Treat” for couples. It gives them the opportunity to win a free spa & dinner date.
Infinix
Another leading mobile phone brand, Infinix, is giving consumers memorable Valentine’s Day treat with its ongoing #ShootYourShotWithInfinix campaign and your votes will be needed for the contestants to win.
For this year’s St. Valentine’s Day celebration, the list seems inexhaustible as many brands do not want to be left out in the race for greater market share.
Fidelity Bank
Customers of Fidelity Bank are in for a treat this Valentine as the Bank has announced plans to host a delightful evening of music, fun games and delightful experiences for its customers.Tagged The Euphoria and scheduled for Saturday, 19 February 2022, the event would be headlined by leading music acts, Johnny Drille, Chike, Fave and other guest artistes
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