Boska organises Pain-Free Day campaign in Gombe, other states
To promote good health and alleviate pains for consumers, Dexa Medica, manufacturer of Boska pain reliever, has recently organised a five day Boska ‘Pain-Free Day’ program across major cities in Nigeria. The events were geared towards ensuring that Nigerians live in good health and wellness by relieving them of pains very fast.
According to Ololade Jesufemi, Country Brand Manager, Dexa Medica Nigeria Business, the activation was a consumer experience moving train that touched five states of the country. In order to make the event an enduring one for consumer, Dexa Medica also held a free public education on healthy living, as well as providing free health checks such as optical services, blood pressure, BMI etc.
In his words: “Series of medical activities and programs were embarked upon by the company to drive consumer love and affinity towards Boska.
“Some of the activities embarked upon by health practitioners during the event were to educate the people on how to live healthy life and pain free, body massage and free health checks such as optical services, blood pressure, BMI etc.”
For Ayodele Opowoye, Brand Executive, Gombe State, the experience was not different from other states as consumers were delighted with the activation and pledged their continued patronage and loyalty for Boska. He also noted that the main objective of the activation was to make consumers experience and use Boska in order to promote good health in the state.
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