BBM Messenger partners Interswitch, others to deepen presence in Nigerian market
As part of effort to deepen its presence in the Nigerian market, Creative Media Works, operating as BBM Messenger has partnered with Interswitch, Uber, Ariiyatickets, Interswitch and Nairabox.
The platform currently works to help brands connect with its customers. The Instant Messenger platform now has new features that makes it easy for users to read news, order for product and also engage with brands.
Adam Pattison, vice president for the Americas and EMEA at BBM Messenger, said that leveraging brands within a community that already exists – such as BBM Messenger – instead of trying to build communities around standalone apps, brings better value.
“The success rate for a new app install campaign is very low, so it makes more sense that brands leverage IM to market to, and engage with consumers. That is exactly what we are doing within BBM Messenger with global brands such as Uber and HotelsCombined and in Nigeria with Ariiyatickets,Interswitch and Nairabox.”
Charles Ifedi, deputy CEO of the Interswitch Group elaborated on the integration partnership between BBM Messenger and its payment gateway, Quickteller. Key drivers for the integration included enabling customers to share airtime and funds while chatting, performing all Quickteller transactions from within BBM
Messenger, and creating a checkout that enables service providers to deploy services from within BBM Messenger.
“Digitisation means that payments should become invisible. The adoption of API’s would be key in order to successfully collaborate. These self-service utilities could also create opportunities for Augmented Reality experiences. It also opens the door to disruptive technologies such as Artificial Intelligence and block chain,” Ifedi said.
The IM environment can definitely unlock value for entrepreneurs according to Elsie Oluku, CRO of Ariiyatickets. “Since our partnership with BBM Messenger in July 2017, Ariiyatickets have unlocked many new business offerings, which is really what you get when utilising API’s and the power of collaboration.”
BBM Messenger is one of the largest mobile messaging applications. Established since 2005, BBM has evolved from a pure messaging application for text and video communication to a social ecosystem unifying chat, social, commerce, content and services including bill payment, top-up, coupons, games, comics, news, video, music, shopping, travel, career, sports, transportation and polls.
Creative Media Works is a division of PT Elang Mahkota Teknologi Tbk. (Emtek, IDX:EMTK), Indonesia’s largest media, content and social networking business. The company operates the global BBM consumer messaging and social networking platform under license from BlackBerry Limited.
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