Author: Zion Rufus

Consumer Value Awards Convener speaks on empowering consumers ahead of 2nd edition

By Seun Johnson In an exclusive interview with Marketing Edge, Akonte Ekine, the...

“Nigerian Brands engage in ambush marketing”, prompting calls for genuine support of causes

By Zion Rufus  In a disheartening trend that has recently come to light, numerous...

Diddy’s Empowerment Global to create level playing field for black entrepreneurs

By Zion Rufus  Diddy, the CEO and Chairman of Combs Global, has made a groundbreaking...

Canva now valued at $25 billion dollars

By Zion Rufus  Canva, the popular graphic design software company is currently...

Ogilvy selected as global creative partner for Pernod Ricard’s Jameson

By Zion Rufus  Jameson, the renowned Irish whiskey brand under Pernod Ricard,...

Consumers are willing to pay premium for ethically produced goods- Survey

By Zion Rufus  Ethical consumerism has emerged a powerful force driving purchasing...

MMM makes major comeback, retail media spurs demand for evidence-based planning

By Zion Rufus  Marketing Mix Modelling (MMM) is experiencing a major comeback...

Dentsu SSA appoints Rawoot Chief Financial Officer

By Zion Rufus  Dentsu South Africa, a leading marketing and advertising agency,...

Embracing AI is no longer optional for CMOs

By Zion Rufus Artificial intelligence has become the cornerstone of the next business...

O’Tega Ogra appointed Senior Special Adviser to President Bola Ahmed Tinubu

By Zion Rufus  O’tega Ogra, an esteemed member of the ADVAN Executive Council...