Author: Zion Rufus

Deterministic retail media data to transform global ad campaigns as investment nears $141.7 Billion

By Zion Rufus  The rise of retail media and the integration of deterministic data...

How Olusehinde Kolawole, Owlet CEO, is leading Africa’s tech transformation charge

Olusehinde Elijah Kolawole is not just a name but a symbol of groundbreaking innovation...

FirstBank celebrates Annual Week of Kindness, partners NCF to begin planting of 50,000 trees

In furtherance of its leading role in promoting socio-economic development, Nigeria’s...

Dentsu appoints André Andrade as CEO for EMEA region

By Zion Rufus Dentsu, a global leader in marketing and advertising, has officially...

Taiwo Balogun: Seasoned marketing professional making waves in media and PR”

Taiwo Balogun is a seasoned marketing communications professional with extensive...

“I hope this email finds you well”, professionals address nuances in email marketing

By Zion Rufus So, imagine an email finding you well…  Email marketing has...

Ad industry in turmoil: No end in sight as ARCON, ADVAN’s fierce battle rages on

By Zion Rufus With no signs of resolution, Nigeria’s advertising industry landscape...

ATM 2024 to explore full spectrum of travel and tourism as global market value nears $1 trillion

• Arabian Travel Market 2024 will continue to go beyond leisure, highlighting how...

Puma taps A$AP Rocky as Creative Director for Formula 1 collaboration

By Zion Rufus  A$AP Rocky, renowned rapper, fashion influencer, and Rihanna's...

Online shopping price negotiation startup receives $1.5 Million in pre-seed funding

By Zion Rufus  Online shopping is set to undergo a remarkable transformation...