Author: Zion Rufus

Celebrating Kikelomo Atanda-Owo: The Marketing Maven turns older, wiser, and marketing marvelous

Kikelomo Atanda-Owo stands out as a trailblazer with an impressive career that spans...

IAA constitutes new Board of Trustees to drive global industry transformation

By Zion Rufus  The International Advertising Association (IAA) has taken a significant...

Global economy braces for major supply chain disruptions, increase in food and oil prices

By Zion Rufus  Amidst ongoing geopolitical tensions and the ever-evolving global...

LightInc sweeps Marketing Edge Awards, CEO Sanusi Olawale named ‘Young Digital Personality of the Year’

By Zion Rufus  Sanusi 'Light' Olawale, the dynamic CEO/Creative Director at LightInc,...

LG Electronics partners NEFT Vodka to raise movie stars in Nigeria

NEFT Vodka Nigeria, the renowned ultra-premium vodka brand, has proudly announced...

Executives debate: Guaranteed media placement is basically paid advertising, not public relations

By Zion Rufus In recent years, there has been a surge in the misconception that...

Raising concerns about privacy, Meta’s Apps ranked Most Data-Hungry, collecting 86% of user data

By Zion Rufus  A recent study conducted by The Money Mongers delves into the...

HPN Technology Limited introduces the cutting-edge K11 Pro smart POS terminal

By Zion Rufus  HPN Technology Limited has unveiled the K11 Pro Smart POS Terminal,...

In-house marketing teams face delays in adopting AI and Automation, remain reliant on external marketers

By Zion Rufus Global enterprises, despite significant investments in AI and automation,...

AI-powered marketing strategies deliver over 50% surge in ROI despite ethical concerns

By Zion Rufus  While the integration of artificial intelligence (AI) into marketing...

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