Author: Zion Rufus

How modern technology is rewriting the rules of marketing

By Christopher Tompkins  Over the past decade, we've witnessed a whirlwind of transformative...

Otis Ojeikhoa secures top honors, reinforces global impact at Marketing World Awards in Kenya

Renowned experiential marketing maestro, Otis Ojeikhoa, soared to new heights on...

FirstBank DecemberIssaVybe: Asake kicks off 2023 superstar concerts, events

By Bolaji Israel FirstBank, Nigeria's premier financial institution, is set to ignite...

Nigerian Breweries Plc team moves to fortify business relations with Abia state

By Seun Johnson The management team of Nigerian Breweries Plc recently paid a...

“Let’s do digital right in 2024”, ADMARP President urges new era of impactful, results-oriented digital marketing

By Zion Rufus  While emphasizing a renewed focus on genuine business growth rather...

2024: Confidence in metaverse declines, investment in online video to grow exponentially

By Zion Rufus  The digital marketing landscape in 2024 is projected to be characterized...

Homecoming with FirstBank DECEMBERISSAVYBE 2023: Nigerians, get ready to vibe

By Bolaji Israel  December is a month filled with joy, celebration, and reunions....

NAC 2023: MIPAN President highlights GDP Multiplier Effect, initiatives for industry growth

By Zion Rufus  With a focus on industry-wide collaboration and engagement, recently...

NAC Day 3: Professionals take participants on opportunities in MARCOM industry

By Abimbola Mohammed The day of three of the National Advertising Conference which...

Dominant media buying trends expected to redefine advertising in 2024

By Zion Rufus  The advertising landscape is undergoing a significant transformation...