Author: Zion Rufus

Elareall Designs: Crafting Elegance, empowering women, and fashioning futures

Sponsored: Elareall Designs, a visionary fashion company incorporated in Nigeria,...

Onyinye Igbo-ugwu appointed Executive Director at Monumental Concepts and Displays Ltd

By Zion Rufus  Onyinye Igbo-ugwu has been appointed the new  Executive Director...

Airtel, Intent.AI host industry experts at AI advertising event

On Thursday, February 22, 2024, Airtel Africa, INTENT.AI and fonYou hosted the groundbreaking...

How BUA Foods keeps to its brand promise

By AMOS OLADELE BUA Foods Plc, a leading food business in the fast moving consumer...

Inflation: Does your brand equity justify your price point?

By Zion Rufus  -Brand managers must understand that the justification of a price...

Will the entire value chain survive the economic impact of banning satchet alcohol?

By Zion Rufus  Perhaps a visit to the mall, local stores, and "happy hour" shops...

FirstBank set to reward customers with 36million Naira in the second season of its FIRSTMOBILE CASH-OUT promo

FirstBank has launched the second season of its Cash Out promo designed to reward...

Distillers Association under Manufacturers body petitions Presidency over sachet alcohol ban

Members of the Distillers and Blenders Association of Nigeria (DIBAN), a sub- group...

UK Export Expo appoints Julius Osumah as Head of Marketing, Media Plug Africa as local partner for Nigeria, Africa, and the UAE

UK Export Expo has appointed Julius Osumah as head of marketing just as his company;...

Ingenium Communications marks milestone as first Nigerian marketing agency to expand to the UK

Following its remarkable success and penetration of the Ghanaian, Kenyan, and Nigerian...