Author: Zion Rufus

Unilever is 2024 Creative Marketer of the Year

By Zion Rufus  For its commitment to innovation and ensuring barriers to creativity...

Using the biggest marketing blunders in history as examples of what not to do

By Zion Rufus Marketing blunders can be costly, not just financially but also...

Orijin celebrates Afro-centric artistry at the Artmiabo International Art Festival 2024

By Zion Rufus  Deeply rooted artistry took center stage at EbonyLife Place from...

Cracking the code to brand success through performance marketing

Performance Marketing is a results-driven form of Digital Marketing with key focus...

Brands jostle for CVA 2024 as consumers vote

Ongoing voting for brands on the Consumers Value Awards portals, consumers expressed...

Data breaches hit five times higher in 2024, posing greater risks to advertisers’ personalization efforts

By Zion Rufus  The first half of 2024 witnessed a staggering increase in data...

“Let’s go back to the drawing board,” Marcom executives call for a more nuanced marketing approach

By Zion Rufus  Entertainment and communication executives advocate for a comprehensive...

Malta Guinness Eid Fest rocks 3 cities, spreads Goodness to over 1,000 Nigerians

It was an unforgettable Eid celebration as Malta Guinness, Africa's No. 1 premium...

Nigerian Breweries relaunches Ace Roots, a low-sugar herbal drink with a unique blend of African herbs

Nigerian Breweries, the leading beverage company in Nigeria, has relaunched its product,...

Support for innovative financial tools could generate up to $70 billion over 10 years

A substantial endorsement has been granted to innovative financial mechanisms aimed...