Author: Zion Rufus

Agency-client Relationship: Trust key to increasing referrals for business growth

By Felicia Nwosu Trust, transparency and mutual respect may sound very cheap but...

AAAN moves to put in place professional indemnity insurance for members

By Zion Rufus President of the Association of Advertising Agencies of Nigeria,...

AAAN has shown tremendous resilience in the face of difficulty- Steve Babaeko

By Zion Rufus Having been dealt a devastating blow as a result of the general...

Eat N’ Go concludes Gala awards, rolls out plans for 2022

By Zion Rufus Eat N’ Go Limited, Nigeria’s most notable franchisee for world-class...

Wavemaker grabs multi-billion naira FrieslandCampina WAMCO Media advertising business

By Zion Rufus Nigeria's leading dairy company, FrieslandCampina WAMCO has awarded...

Increased data privacy will affect accuracy in audience measurement

By Zion Rufus  In an increasingly complicated marketplace which now faces growing...

Nigeria Distilleries Limited marks 60th Anniversary

Reiterates mission to build brilliant African and global brands that inspire greatness,...

Anything that ignites consumers’ passion is something we are interested in – Sampson Oloche

By Felicia Nwosu Sampson Oloche, Portfolio Manager, International Premium Brands...

MARKETING EDGE is a publication of record for advertising, PR and marketing communication- Rotimi Bankole

By Abimbola Mohammed Rotimi Bankole, CEO, SBI Media, has reaffirmed the vital...

Conversational marketing becomes the go-to for customer engagement

By Zion Rufus  As it currently sits, conversational marketing has become the...