Author: Zion Rufus

Zulum, Sanwo-Olu, Emmanuel, emerge ‘The Industry Governors of the Year’

• Emefiele, Shobanjo, Onyeali-Ikpe, Odigbo, others win The Industry Newspapers,...

Global artificial intelligence in marketing to reach USD 23,250.17 million by 2027

The Global Artificial Intelligence in Marketing Market size was estimated at USD...

Evolution of advertising has created a greater propensity for errors – Basamta

By Zion Rufus Against the backdrop of how the internet has revolutionized advertising...

5 Reasons marketing campaigns fail

By Zion Rufus Creating the perfect marketing campaign requires a lot of creativity...

Data analyst calls for structured data, advanced technology for better ads targeting

By Felicia Nwosu With the aim to market  visibly across plethora  platforms...

Meta unveils new feature on WhatsApp

Meta has unveiled one of the most significant updates to WhatsApp. According to...

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33 Million...

4 reasons empathy-based marketing needs to be applied in Nigeria

By Zion Rufus Customer-centricity, audience targeting, and building personalized...

No sector of the economy is immune to disruption – Tubosun Alake

By Felicia Nwosu Coming from the backdrop that marketing cannot function in isolation...

Ascential plans £1.5bn demerger

Global data and analytics company and the parent company of the Cannes Lions, Ascential...