Author: Zion Rufus

Ad fraud, inaccuracy in audience measurement put marketers in fresh dilemma

By Zion Rufus With the advent of the internet, marketers have been provided unprecedented...

AME Awards announces Social Equality-DEI Grand Jury

  New York Festivals AME Awards announced the AME Awards Social Equality...

New privacy protocols grow 48%, are advertisers braced for the worst?

By Zion Rufus The implication of privacy related updates occasioned by the dawn...

Brewers record 31.17% increase in alcoholic, non-alcoholic drink consumption in Nigeria

By Zion Rufus Nigeria’s largest drink producers, Nigerian Breweries, Guinness...

Saatchi & Saatchi’s legendary New Creators’ Showcase returns

For the last 30 years, Saatchi & Saatchi has presented The New Creators’ Showcase...

Marketers are still perturbed about changing privacy regulations- Survey

By Zion Rufus In the wake of Google’s third party cookie deprecation, a recent...

WHO weighs in on targeted advertising, event sponsorship for alcohol marketing

By Zion Rufus The World Health Organisation (WHO) has challenged the use of “sophisticated”...

The end of OOH advertising as we know it

By Henrietta Igbekea Out-of-Home advertising has come a long way from the static...

Brands turn to shrinkflation as consumers’ purchasing power erodes

By Zion Rufus As economic disruptions, inflationary pressures, and sustained increase...

Terragon appoints Wuraola Jinadu as VP, consumer business

In its bid to expand its service offering to more verticals and consolidate its position...