Author: Zion Rufus

Nimbus media expands frontiers with strategic rebranding, unveils logo

By Zion Rufus In furtherance of its mission to provide clients with more cutting-edge...

Poaching, client in-housing top agency concerns

By Zion Rufus Besides digital advertising fraud, death of third party cookies,...

Century-old media corporations and historical anniversaries in 2022

By Zion Rufus From the introduction of radio advertising and big media corporations...

LIA offers 25% off entry fees, Emerson recounts Vegas experience

The LIA entry system is now open and early bird entries will receive a 25% discount...

Global web 3.0 market size to reach USD 81.5 Billion

By Zion Rufus Global web 3.0 market size, which hit USD 3.2 Billion in 2021, is...

How Indomie typifies genericization

By Zion Rufus Against the backdrop of genericization and brand building especially...

Cannes Film Festival: 75 years of celebrating growth

By Zion Rufus Bringing together about 35,000 film professionals and the biggest...

NBCC urges reorganization of Nigeria’s FMCG sector

The Nigerian-British Chamber of Commerce (NBCC) has called for the reorganization...

10 brand names that have fallen to genericization in Nigeria

By Zion Rufus Genericization has been one of the biggest trepidations brands have...

Brand building is not just about advertisements — Aiyesimoju

By Zion Rufus Although advertising has a central role to play in the development...