Author: Ralph Tathagata

Linear TV ad market declined by 7% in Q4 2023

By Oluwaseyi Lawal Guideline's U.S. Ad Market Tracker's recent estimates reveal...

Nigerian Breweries reviews products’ prices twice in one month

By Seun Johnson Nigerian Breweries Plc. has disclosed its decision to review the...

Publicis Media wins Spotify’s media assignment

By Felicia Nwosu Global media agency, Publicis Media has added something new to...

Redmond steps down as commercial director of TVC, recounts success of 7 years

By Oluwaseyi Lawal As Ronan Redmon, Commercial Director of TVC steps down from...

MARKETING EDGE on TV hosts Yomi Badejo-Okusanya tomorrow

By Felicia Nwosu This week’s MARKETING EDGE ONTV will be diving into the entire...

Pernod Ricard’s “Drink More Water” campaign sets new benchmark

By Ralph Tathagata As part of its commitment to encourage positive change in Nigeria’s...

“Brands should build connections with consumers via nostalgic campaigns”

By Abimbola Mohammed There’s something special about nostalgia that has the...

IWD 2024: Netflix presents films from Nigerian women in celebration

By Seun Johnson As part of efforts to recognize women in the creative industry,...

IWD 2024: Brands, agencies celebrate this year’s theme, ‘Inspiring Inclusion’ 

By Abimbola Mohammed International Women’s Day (IWD) is a day to shine a spotlight...

Heinz introduces world’s first-ever ketchup insurance policy

By Oluwaseyi Lawal Heinz Arabia has unveiled an innovative solution for ketchup...