Author: Ralph Tathagata

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

N5b worth of MediaCell: Disagreement between BON and ADVAN stall implementation of project – MediaReachOMD Boss

The Business Unit Director, MediaReachOMD, Promise Oduh, has lamented over the inability...

Marketing Edge Award: Indigo emerges Outstanding PR Agency of the Year

Integrated Indigo Limited, one of Nigeria’s leading Public Relations and Event...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Chivita 100% wins Outstanding Fruit Juice Brand of the Year Award

For the second year running, Chivita 100% has won the highly coveted Outstanding...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...

Three Crowns treats ‘Mothers’ Heart’ with free milk-based breakfast on World Milk Day

To care for their hearts and physical well-being, over 8 000 consumers, especially...

The power of social media and influence in today’s 4th Industrial Revolution

It is a well-known fact that social media has now gained traction and has taken over...

Unilever launches new AI-powered talent marketplace

Unilever has announced the introduction of a new internal online talent marketplace,...

Phillips Consulting to hold annual digital learning roundtable

Phillips Consulting will, on the 3rd of July 2019, hold its annual digital learning...