Author: Ralph Tathagata

Access Bank empowers female SMEs, partners with She Leads Africa

Access Bank Plc in partnership with She Leads Africa, recently concluded the first...

Nestle engages suppliers to drive awareness on Quality and Food Safety

FMCG giant, Nestlé Ghana Limited has engaged its suppliers on Quality and Food Safety...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...

Kia, Uber, Afrinvest, Tolaram Group support NewBrandsXPO 2019

Global auto giant, Kia; multinational transportation network company, Uber; leading...

Fidelity to deepen Market share with Campus Activation programme

As part of efforts to promote financial literacy, Fidelity Bank Plc has organised...

French media giant acquires leading Nollywood outfit

ROK, the leading African film studio and international TV network, has been acquired...

Nokia adds more exciting features to Android 9 Pie

Keeping with its promise to offer a smartphone experience that keeps getting better,...

Experts disagree over pitch process in Nigeria’s IMC industry

Practitioners in the nation's Integrated Marketing Communications industry have expressed...

Nigeria’s inflation rate drops to 11.22%, lowest in 11 months

The Consumer Price Index (CPI), which measures inflation, declined to 11.22 per cent...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...