Author: Ralph Tathagata

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...

Tade Adekunle emerges new EXMAN President, Abiodun Oshinibosi becomes VP

The Project Consultant, Keskese Limited, Tade Adekunle, has emerged the new President...

Diversify your business to SMEs’ space, experts tell experiential marketers

Experts in the Integrated Marketing Communications industry have unanimously advised...

Ecobank talent development platform graduates 332

Ecobank Nigeria Academy is currently training 332 graduates in preparation for full...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...

How startups are disrupting Nigeria’s logistics industry with technology

According to a global report by Cisco, the Internet of Things (IoT) will present...

Do digital brands need a new metric for planning TV?

When digital brands hit a plateau with their online marketing campaigns, they usually...

Sanwo-Olu appoints Segun Fafore Executive Assistant, New Media

Former Corporate Communications Manager at NestOil Limited, Olusegun Fafore has been...

Irish Dairy Milk Company International set to disrupt Nigeria’s Diary market

The competitive dairy market in Nigeria is set to witness a more fierce competition...

Virgin Atlantic celebrates 18 years of service in Nigeria

Virgin Atlantic has ferried at least three millions passengers between Nigeria and...