Author: Ralph Tathagata

Unilever sees ‘significant step-up’ in effectiveness in shift to data-driven marketing

Unilever has credited its shift to a more data-driven marketing approach for a “significant...

Views by Expatriate Marketer on Nigeria

Nigeria, at various fora at home and abroad, has differently been described. While...

South Africa-Nigeria ‘Business Chamber’ is the new identity

The South Africa-Nigeria Business Chamber has rebranded from the SA-Nigeria Chamber...

EXMAN backs corporate licensing in advertising industry

The Experiential Marketing Association of Nigeria (EXMAN) has declared its support...

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...

Primedia Outdoor installs self-contained solar-powered directional signs

Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Digibrands launches Green Hub Africa, continent’s first environmental media platform

DigiBrands, a marketing communications and advisory firm based in Lagos, has launched...

Wema Bank woos Bet9ja’s Super Agents to drive growth

Determined to break new frontiers in the sport betting business and financial transactions...

PepsiCo launches BTL campaign to promote 7Up Free

PepsiCo has chosen to promote 7Up Free with an experiential pop-up event in an attempt...