Author: Ralph Tathagata

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Digibrands launches Green Hub Africa, continent’s first environmental media platform

DigiBrands, a marketing communications and advisory firm based in Lagos, has launched...

Wema Bank woos Bet9ja’s Super Agents to drive growth

Determined to break new frontiers in the sport betting business and financial transactions...

PepsiCo launches BTL campaign to promote 7Up Free

PepsiCo has chosen to promote 7Up Free with an experiential pop-up event in an attempt...

GSK tops Oral Care market in Nigeria

GlaxoSmithKline (GSK) Nigeria topped the oral care market in Nigeria in 2018. A...

Re-energising your brand: Lessons from Kodak

Building a brand is an ongoing process that requires consistent monitoring and flexibility...

Coca-Cola Nigeria appoints Yebeltal Getachew Managing Director

Coca-Cola Nigeria Limited (CCNL) has announced the appointment of Yebeltal Getachew...

EXMAN boss tasks FG on insecurity, infrastructure development

President of the Experiential Marketing Association of Nigeria (EXMAN), Tade Adekunle,...

Google announces specific enhancements for Nigerian programmes

To make it more helpful to more people in Nigeria and across Africa, Google has announced...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...