Author: Ralph Tathagata

Low capital base of Nigeria Insurers may cost them more business, 72% of Dangote Oil Refining company at stake

Nigerian insurance firms may lose 72 per cent of the insurance business in the Dangote...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

Shell exhibition booth debuts at the 2019 Annual Conference of SPE in Lagos

Photo caption: L-R: Managing Director, Shell Nigeria Exploration and Production...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...

APCON denounces indecent and offensive mobile advertisement

The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust,...