Author: Ralph Tathagata

Double digit interest rates is the reason some agencies don’t survive, says Abisoye

Renowned Marketing Communications professional and founder of Sodium Group, Abisoye...

PZ Cussons reintroduces Premier Cool, offers new variants

To reposition and compete favourably in Nigerian soap market, PZ Cussons Nigeria...

OAAN condemns indecent adverts, cautions regulatory agencies

The Outdoor Advertising Association of Nigeria (OAAN) has risen in strong condemnation...

TVC Communications unveils new corporate website

As part of its ongoing investment to propel its television and radio stations to...

NIPR commends Lagos Govt over appointment of PR experts

The Nigerian Institute of Public Relations (NIPR) has commended the initiative of...

E-tranzact hits N30tr on 400m transactions

E-tranzact International Plc, Nigeria’s premier financial technology company recorded...

FMCG giants still waste $50bn a year on digital despite media clean up

Despite aggressive media transparency drives from some of the biggest players in...

MTN maintains lead in African mobile market

Four major mobile network operators (MNOs) currently dominate the African market....

Berger Paints introduces New Colour World to drive growth

Poised to drive market share growth and reinforce its leadership in the paint segment...

Leo Burnett Chicago names Jordan Doucette Creative Officer

Most recently, Doucette led the agency’s award-winning work such as Kraft Now Pay...