Author: Ralph Tathagata

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Primedia Outdoor unveils new LED in Lagos

Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping...

AIICO Insurance to create 16billion new shares

AIICO Insurance Plc is arranging to increase its authorised share capital through...

Crowdyvest unveils new initiative

Crowdyvest, a platform that connects investors to impact-driven opportunities with...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers and...

Schlumberger introduces cutting-edge intelligent wireline formation testing platform

Schlumberger recently introduced the Ora* intelligent wireline formation testing...

INDICO Investment set to partner 5 Nigerian banks on N140billion projects finance

UK based Trust Management company, INDICO Investment Limited, is proposing a strategic...

Former PepsiCo CEO aims to create a ‘sisterhood’ of women leaders

Former PepsiCo CEO Indra Nooyi says she doesn’t miss being in charge. Instead,...

La Casera sponsors 2019 Udiroko Festival

La Casera, a soft drink in PET bottle, has partnered the people of Ado Ekiti, to...

Sterling Bank launches Business Support Facility for MSMEs

Sterling Bank Plc has launched a Business Support Facility for operators of micro,...