Author: Ralph Tathagata

Awosika charges ad agencies on creative relevance

Advertising guru and Vice Chairman of Troyka, Jimi Awosika, has called advertising...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

NIPOST sanctions illegal courier service operators

The Nigerian Postal Service (NIPOST) has clamped down on Efex Express Limited, Westhood...

Hollandia Evap Milk introduces new pack design to connect with consumers

Hollandia Evap Milk has unveiled a new attractive pack design. The new packaging,...

UBAs Chatbot ‘LEO’ now available for IOS users

The United Bank for Africa (UBA) Plc recently announced that the services of its...

Globacom applauded for CSR initiative in ICT

Globacom has been commended for presenting its information and communications technology...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative...

Nigerian film makers partner French Agency, set to reposition industry

The Nigerian Film Corporation has partnered with the French Agency for Development...