Author: Ralph Tathagata

Carat clinches Vodafone £400m global media account

Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

APCON should focus more on enforcement of Nigeria advertising laws, says Yomi Benson

An Integrated Marketing Communications industry practitioner, Yomi Benson, has  advised...

Universal Insurance optimistic on N10billion re-capitalisation 

Frontline insurance company, Universal Insurance Plc, has declared its total commitment...

Five skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution...

Yusuf Molumo wins MTN Nigeria Kiddies Hackathon

A 14-year-old, Yusuf Molumo has emerged as the winner of the 2019 MTN mPulse Kiddies...

Penchant for cash transactions, bane of digital payment system – Hakeem Adeniji-Adele

The Deputy Managing Director (DMD), eTranzact International Plc., Hakeem Adeniji-Adele,...

A-B InBev revives plans for Hong Kong listing

Global brewer, Anheuser-Busch InBev (A-B InBev) has revived plans to list a minority...

IDL CEO Patrick Anegbe appointed FBT sectoral group Chairman

Chief Patrick Anegbe, Managing Director/Chief Executive Officer of Intercontinental...

Dentsu Aegis Network honoured at Most Awards

The Most Awards is one of the most prominent awards in SA with nominations and winners...