Author: Ralph Tathagata

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

Cadbury Nigeria’s health initiative benefits 5, 692 children, addresses food insecurity

Cadbury Nigeria Plc has announced that 5,692 children out of a target population...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid evolution...

Advertising Week Africa reschedules for 2020, new date to be announced

Advertising Week, the world’s largest annual gathering of advertising, creative,...

Maltina sets countdown on Nickfest

Nigeria’s leading malt drink has begun the countdown on the exciting family experience...

Ad practitioners proffer solutions to business challenges, re-strategise for growth

The 46th Annual General Meeting (AGM) of the Association of Advertising Agencies...

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Awosika charges ad agencies on creative relevance

Advertising guru and Vice Chairman of Troyka, Jimi Awosika, has called advertising...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...