Author: Ralph Tathagata

Cars45 set to deliver emergency services

Nigeria's leading automotive trading platform, Cars45, has pledged to bring the incessant...

Mr Bigg’s unveils Amuwo Odofin store, excites customers with new experience

In a bid to reposition its brand, Mr Bigg’s, one of the leading quick service restaurants...

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

9mobile multi-billion naira media advertising business on toss

9mobile, hitherto Etisalat, a leading telecom company has thrown open its multi-million...

Breaking: Change of leadership at DDB Lagos as Tunde Dosekun becomes MD

One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...

APCON must rise to curb foreign firms, outsourcing of advertising business, says Adewunmi

An Integrated Marketing Communications (IMC) industry practitioner,  Adedoyin Adewunmi,...

Honeywell Flour Mills focuses on innovation to drive growth, expansion

Chairman of Honeywell Flour Mills Plc (HFMP), Oba Otudeko has said the company will...