Author: Ralph Tathagata

Why providing pleasant calling experience helps your bottom line

It has been said that customer service call centres are comprised of company representatives...

Jumia partners top brands to open online store

Jumia has unveiled an online store in partnership with other top brands in Lagos. Speaking...

Access Bank, others, launch Global Banking Principles

Access Bank Plc has launched the Global Principles for Responsible Banking. The bank...

IMC expert advocates uniform credit system to tackle industry debts

An integrated marketing communications industry expert, Izuchukwu Arinze, has advocated...

AB InBev Asia unit raises $5billion in world’s second-largest 2019 IPO

AB InBev raised about $5 billion in a Hong Kong IPO of the brewer’s Asia-Pacific...

AAAN spearheads fresh industry initiative to review APCON statutory laws

The Association of Advertising Agencies of Nigeria (AAAN) disclosed it has initiated...

Cannes Lions publishes 2019 Global Creativity Report

Cannes Lions has announced the release of the 2019 Global Creativity Report, the...

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

Cadbury Nigeria’s health initiative benefits 5, 692 children, addresses food insecurity

Cadbury Nigeria Plc has announced that 5,692 children out of a target population...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid evolution...