Author: Ralph Tathagata

MediaReach OMD wins FrieslandCampina Wamco media account 

MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media...

E-payment transactions reach N203.35trillion between January and June

Central Bank of Nigeria (CBN) half-year e-payment figures  have shown that Electronic...

Placing your customer inside your brand story with experiential marketing

Experiential marketing connects with customers to create an exciting "first" experience...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Bhojsons unveils Kirloskar Remote Management System technology in generators

Bhojsons Powerhub, a subsidiary of the Bhojsons Group and sole distributor for Kirloskar...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...

Stanbic IBTC showcases new investment opportunities at 2019 West Africa Investors’ Conference

Stanbic IBTC has just concluded the 10th edition of the Standard Bank West Africa...

Adewunmi advocates premium pay policy for Nigeria’s advertising industry

An Integrated Marketing Communications (IMC) Industry Practitioner, Adedoyin Adewunmi...

MTN is Nigeria’s most innovative telco

Information and Communications Technology company, MTN Nigeria, for the second year...