Author: Ralph Tathagata

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

9mobile multi-billion naira media advertising business on toss

9mobile, hitherto Etisalat, a leading telecom company has thrown open its multi-million...

Breaking: Change of leadership at DDB Lagos as Tunde Dosekun becomes MD

One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...

APCON must rise to curb foreign firms, outsourcing of advertising business, says Adewunmi

An Integrated Marketing Communications (IMC) industry practitioner,  Adedoyin Adewunmi,...

Honeywell Flour Mills focuses on innovation to drive growth, expansion

Chairman of Honeywell Flour Mills Plc (HFMP), Oba Otudeko has said the company will...

Unilever achieves 100% renewable electricity across five continents

Unilever has announced that its factories, offices, R&D facilities, data centres,...

Forex restriction will lead to higher milk prices, say producers

Milk producers in the country have said that foreign exchange restriction on milk...

NBC fines 45 stations for breach of broadcast code

The National Broadcasting Commission has sanctioned 45 broadcasting stations which...