Author: Ralph Tathagata

AAAN backs pitch fee payment, charges multinational clients on agency remuneration

The Association of Advertising Agencies of Nigeria (AAAN) has thrown its corporate...

Creativity is the only way to challenge negative stereotypes, says Chris Ogunlowo

After suffering from segregation as a Nigerian in Dubai and South Korea, award winning...

Amplify Digital Agency partners foreign firm to launch Digital Academy

Amplify Digital Agency, a digital and creative marketing agency in West Africa, in...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying essence...

Globacom launches N150million consumer reward promo

Foremost Nigerian Telecoms brand, Globacom, has flagged off a three month-long consumer...

After launch in Ghana and Nigeria, Guinness Smooth berths in Cameroun

President, Diageo Africa, John O'Keeffe said Guinness has a special place in many...

Card scheme penetration in Nigeria less than 10% – Interwsitch GCEO

Nigeria is a major growth frontier for card scheme because of its huge untapped market....

Fintech Confab holds in Kampala next month

Arrangements are in top gear towards the 2019 edition of the annual Africa Fintech...

The power of brand activations

Brand activations have the potential to deliver realistically if an effective strategic...

Ose Osundeko: The rise of a digital rebel

For Ose Osundeko, the present job offer at Fidelity Bank as Group Head of the Digital...