Author: Ralph Tathagata

How online reviews are shaping buyer decision-making

Consumers are increasingly using online reviews as their primary source of recommendations...

Verve Life 3.0 treats Nigerian consumers to vigorous, healthy experience

To reach out to new consumers and engage with existing customers, Verve Life, an...

Mercedes secures 2019 Constructors’ Title, their 6th in a row

Valtteri Bottas winning the Japanese Grand Prix and Lewis Hamilton coming third means...

Terra Brand ups the game in seasonings market

The Nigerian foods seasoning market is set to witness a major boost with the flag...

Dufil Prima Foods rewards 3 children at 2019 Indomie Hero’s Independence Award

In continuation of its Corporate Social Responsibility (CSR), Dufil Prima Foods,...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...

GSK elevates Mark Pfister

Leading multinational pharmaceutical company, GSK, has elevated Mark Pfister to the...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...

C&I Leasing set to launch online recruitment portal to lower unemployment

C&I Leasing Plc (C&I Leasing), foremost leasing and ancillary services conglomerate,...

Mobile gaming is your blue ocean of creativity

When advertisers hear the word programmatic, the first thing they think of is data,...