Author: Ralph Tathagata

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

Unilever Lifebuoy celebrates Global Handwashing Day with 1 billion brand loyalists

As we celebrate Global Handwashing Day this year with millions of people across the...

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

World Bank /IMF Conference commences in Washington, D. C.

The 2019 annual meetings of the Boards of Governors of the World Bank Group and the...

How online reviews are shaping buyer decision-making

Consumers are increasingly using online reviews as their primary source of recommendations...

Verve Life 3.0 treats Nigerian consumers to vigorous, healthy experience

To reach out to new consumers and engage with existing customers, Verve Life, an...

Mercedes secures 2019 Constructors’ Title, their 6th in a row

Valtteri Bottas winning the Japanese Grand Prix and Lewis Hamilton coming third means...

Terra Brand ups the game in seasonings market

The Nigerian foods seasoning market is set to witness a major boost with the flag...

Dufil Prima Foods rewards 3 children at 2019 Indomie Hero’s Independence Award

In continuation of its Corporate Social Responsibility (CSR), Dufil Prima Foods,...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...