Author: Ralph Tathagata

Cannes Lions unveils 2020 Festival, reveals content agenda on industry-driven themes

Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes,...

Johnnie Walker master blender bags OBE medal as the brand keeps walking

“The whole world steps aside for the man who knows where he’s going. Johnnie...

The expiration of data bundles in Nigeria

The news is that Kenya’s leading telecom company has abolished expiration date...

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed the...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

Ripples over Nigeria’s beer market leadership

In market economies, beer is included in the basket of goods the government uses...

Experts groan under the weight of Nigeria’s economy, set agenda for FG

Industry practitioners have cried out against the unfavourable operating environment...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...

Gulder Ultimate Search promises delightful comeback

Nigerian Breweries’top reality television series, Gulder Ultimate Search (GUS),...