Author: Ralph Tathagata

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

FirstBank reenacts 125-year culture of giving hope

The 2019 African Polo tournament which held recently at the Fifth Chukker Country...

Royal Exchange Insurance strategises into the future

With its eyes on the future, Royal Exchange Insurance Company Limited, a subsidiary...

Henkel Nigeria signs on Funke Akindele as Brand Ambassador of Waw

Henkel Nigeria, makers of Waw detergents & Waw Bar Soaps has signed on star actress...

Syinix foremost dealers’ conference debuts

Africa's foremost home electronics and appliance brand, Syinix has just held its...

Bhojsons to boost healthcare service delivery with Kirloskar green generators

Bhojsons power hub, the power division of Bhojsons Group and the sole distributor...

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

Digital marketers kick against social media regulation, demand representation on APCON, AAAN Awards

Digital marketing practitioners, under the umbrella of Association of Digital Marketing...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so we...