Author: Ralph Tathagata

Billbord App set to transform OOH in Nigeria

Bilbord App, an intelligent data warehousing tool that provides real-time representation...

Pernod Ricard appoints veteran marketer Ann Mukherjee as CEO

French beverage giant Pernod Ricard’s North American operations are now under new...

CCA to host 2020 U.S.-Africa Business Summit in Morocco

The Corporate Council on Africa (CCA) will host the next edition of the U.S -Africa...

Nivea appoints Publicis and WPP to handle its advertising

Following a pitch at holding company level, Beiersdorf is believed to have appointed...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

FG awards StarTimes on completion of digital TV for 1000 Nigerian villages

The Nigerian federal government has awarded StarTimes, the Chinese pay-TV company...

Heineken takes the lead in discarding plastic rings for cardboard

Heineken, the Dutch beer giant is getting rid of the plastic six-pack rings and shrink...

Zenith Bank emerges best digital bank in 2019

Zenith Bank, a foremost financial brand in the country has recorded yet another milestone...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...