Author: Ralph Tathagata

Experts applaud ICL’s new technological solution to redefine OOH in Nigeria

With lack of adequate data to know the efficiency of Out-Of-Home campaigns, experts...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

Devon King’s launches King of Street Foods, targets vendors across Nigeria

Devon King's cooking oil has announced its flagship campaign tagged "King of Street...

GOtv Max improves customers’ content, adds value to their viewing experience

With the season for giving around the corner, GOtv is officially on a drive to offer...

Former Ghanaian President Mahama to deliver Realnews Seventh Anniversary Lecture in Lagos

John Dramani Mahama, former president of the Republic of Ghana will deliver the Seventh...

FirstBank’s top-performing FirstMonie Agents get rewarded nationwide

First Bank of Nigeria Limited has reaffirmed its commitment to driving financial...

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really mean?...

Creativity Week names Lampe Omoyele 2020 FCLA Dean

Lampe Omoyele, a widely respected leader and mentor in the marketing and advertising...

Andrew Enahoro is Promasidor’s new director of external relations

Andrew Enahoro has become the director of External Relations at Promasidor Nigeria...

Successful brands now spend 82% of their budgets on television and digital, finds Warc

Warc has released its Media Allocation Benchmark after using its database of effective...