Author: Ralph Tathagata

FG awards StarTimes on completion of digital TV for 1000 Nigerian villages

The Nigerian federal government has awarded StarTimes, the Chinese pay-TV company...

Heineken takes the lead in discarding plastic rings for cardboard

Heineken, the Dutch beer giant is getting rid of the plastic six-pack rings and shrink...

Zenith Bank emerges best digital bank in 2019

Zenith Bank, a foremost financial brand in the country has recorded yet another milestone...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Cannes opens entries for 2020 guest speakers

 Poised to bring industry’s most important issues to life with talks, debates...

How AB InBev lost $20billion in market value

As a beer giant with thriving brands around the world, Anheuser-Busch InBev (AB InBev)...

Print ad revenue down by 7%, digital up by 5% in 2018, says global report

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released...

Telecom operators react as FG mandates NCC to cut data cost

Following the recent instruction by the Nigerian government that telecommunication...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...