Author: Ralph Tathagata

Coco-Cola launches biggest ever Christmas campaign to drive consumer engagement

Coca-Cola’s ‘Holidays Are Coming’ ad has made its return, backed by the biggest...

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...

MasterCard, national identity card and the rubbishing of a mega brand

When a firm is exposed to corruption, then it is also exposed to massive damage to...

Advertising Week Africa holds in 1st half of 2020

Advertising week, the world’s largest annual gathering of advertising, creative,...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

TV content future will be shaped by OTT, says John Ugbe

Over the top television (OTT) has disrupted the way we experience content: visually,...

Tetra Pak launches first traceable F&B packaging using plant-based polymers

Tetra Pak, together with its supplier Braskem, has become the first company in the...

MARKETING EDGE team storms ADVAN Awards for Marketing Excellence

It was glitz, glamour and panache when last Sunday, MARKETING EDGE frontier force...

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research, titled 'Digital Commerce: Key Trends, Sectors &...

Shell seeks to re-orientate Nigerian undergraduates on innovation, use of emerging technologies

The Shell Petroleum Development Company of Nigeria Limited (SPDC) has outlined re-orientating...