Author: Ralph Tathagata

2019 ADVAN Awards rewards innovation, inspires brands

The 2019 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

Jibe Ologe is the new President of EMCOAN

Jibe Ologeh has emerged the 4th President of the Electronic Media Content Owners...

FirstGem 3rd anniversary conference holds, empowers more women

Photo caption – L – R: Deputy Managing Director, FirstBank, Mr. Gbenga Shobo;...

How marketers can navigate the new age of the internet

The promise of the internet has, arguably, not yet been fully realised. You tend...

Search advertising will rise 9.6% to $135.9bn, says global ad report

In a new report released by Warc it is revealed that investment in search advertising...

Coco-Cola launches biggest ever Christmas campaign to drive consumer engagement

Coca-Cola’s ‘Holidays Are Coming’ ad has made its return, backed by the biggest...

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...

MasterCard, national identity card and the rubbishing of a mega brand

When a firm is exposed to corruption, then it is also exposed to massive damage to...