Author: Ralph Tathagata

AAAN urged to reach MoU with ADVAN on pitch fees payment

An advice has gone out to the leadership of the Association of Advertising Agencies...

Shell Nigeria Gas MD graces Guandong Free Trade Zone Anniversary

Photo caption - L-R:  Vice President of Guangdong New South Group Limited, Deng...

MTN holds 5G Demo in Lagos, honours dignitaries

To demonstrate proof of concept and give consumers, including dignitaries, a hands-on...

Why we can’t obtain billings figure for PR investments in Nigeria – Badejo-Okunsanya

Veteran Nigerian Public Relations practitioner, Yomi Badejo Okusanya, has shed more...

I don’t see advertising agencies going into extinction, says expert

Oti Ukubeyinje, Head of Operations and Sales, Opera Mini, Nigeria, has dismissed...

When PR becomes both attack and defence

The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu (The...

Pepsi launches December consumer campaign

Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company,...

Ogilvy Global Advertising Network appoints new MD, ECD

Ogilvy Global Advertising Network has bolstered its leadership team for Unilever,...

Primedia Outdoor launches its largest LED

Committed to expanding their premium digital out-of-home (DOOH) portfolio, Primedia...

Why marketers should look beyond just data

Today’s era is defined by highly targeted, personalised advertising based on characteristics...