Author: Ralph Tathagata

Registered APCON members can practice in Abuja without APAAC membership, says Aliyu

With over 300 registered practitioners as members, Advertising Practitioners Association...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Admen Confab resolves to reposition industry, Nigeria despite lingering challenges

An overwhelming leadership and membership, including a who’s who of Nigeria’s...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Getting accurate measure of PR investments is a global challenge, says APRA boss

President of African Public Relation Association (APRA), Yomi Badejo-Okunsanya has...

May & Baker signs contract manufacturing agreement with Sanofi Nigeria

Nigeria’s premier pharmaceutical manufacturing company, May & Baker Plc, has...

Shell Royal Dutch executives visit President Buhari

Photo caption - L-R: Group Managing Director, Nigeria National Petroleum Corporation,...

Will the promiscuous relationship between clients and agencies ever end?

Don’t get me wrong - I love a great metaphor. But to be great it needs to work...

JC DECAUX backs-down, begs OAAN for membership

After three years of grandstanding and unwarranted prevarication, JC Decaux, a Paris...