Author: Ralph Tathagata

Agency operators urged to explore benefits of Intellectual Property

Business operators across Nigeria’s creative industry, more especially, advertising...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

Showmax tackles streaming challenges, increases Video on Demand access in Africa

Subscription video on demand (SVoD) service, Showmax is ready to address the challenges...

Fastest Shedder reality TV show fights obesity in Nigeria

Fastest Shedder, a reality television show committed to encouraging healthy living...

McCann Worldgroup is 2019 Global Agency of the Year, clinches Crown for the first time in almost 2 decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...

Collaboration key in closing the digital skills gap in Africa

In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa...

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Aimart Realtors consolidates brand identity for growth, set to unveil new logo

Nigeria's premium real estate company, Aimart Realtors is poised to consolidate its...

Managing reputation is Africa’s biggest challenge, says Badejo-Okunsanya

President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...

Shell honoured with PETAN’s Industry Achievements Award

Shell companies recently won the Industry Achievement Award at the 2019 awards night...