Author: Ralph Tathagata

Advertising sectoral groups intensify lobby on FG over APCON Council

Sectoral groups in Nigeria’s advertising industry have intensified lobbying on...

Business skills all managers need to be effective

Business is constantly evolving and changing. Nowadays, everything happens much faster....

Guinness unveils Night Football campaign

Following successful launches in other African markets, Guinness Nigeria has launched...

Shobanjo to build school of Media and Communication studies in OAU

Obafemi Awolowo University (OAU) is on the cusp of moving to a topnotch academic...

AAAN President predicts enhanced growth in agencies’ business by 2020

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

X3M Ideas wins Grand Prix, Noah’s Ark hauls more laurels at LAIF 2019 Awards

X3M Ideas, one of the foremost creative agencies in Nigeria, has again recorded another...

Africa does not optimise its digital market, says report

The digital revolution has affected almost every aspect of daily life across the...

Why Google’s algorithm is slowly making SEO agencies obsolete

There’s nothing new about questioning the future of SEO; people have been saying...

WhatsApp 2020 trends that brands should look out for

WhatsApp has been making a flurry of changes and updates recently, some of which...

National ad confab decides on collaboration, proffers sustainable solutions

To thoroughly represent and communicate the resolutions and recommendations reached...