Author: Ralph Tathagata

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...

Amazon still leads the pack this holiday season

Despite lingering privacy concerns regarding personal voice assistants, consumers...

Buhari congratulates Dr. Biodun Shobanjo as a beacon of Nigeria’s advertising

The Chairman of Troyka Holdings, Dr. Biodun Shobanjo, has been formally acknowledged...

How to build a successful brand awareness strategy

In order for a small business to thrive in this day of large corporate organisations,...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Coca-Cola leads as 2019 carbonated drinks

Coca-Cola Nigeria maintains off-trade value dominance in carbonates in 2019, despite...

Telecommunications subscribers rise by 2.9% to 179 million

Competition for market penetration by major players and gladiators in the GSM telephony...

Inside Nigeria’s e-hailing business: What users of Uber, Bolt, Ocar think about transportation services

From improving access to transportation, to experiencing safe and comfortable trips...

Why brands intensify awareness campaigns for festive season’s sales

Financial brands appear to be gaining the upper hand as brands and products in the...

Break the internet, not your personal brand

What happens on the internet, stays on the internet, and this is not a good thing....