Author: Ralph Tathagata

MTN launches new thematic campaign

MTN Nigeria has launched Turn it Up, an initiative to spur Nigerians to look within...

Netflix ups marketing spend by $325m

Netflix has made good on its promise to boost marketing spend in the last quarter...

What makes a day black: Facts you should know about Black Friday

The 2019 Black Friday may have come and gone, but how many people know the origin...

OAAN optimistic on positive growth performance in 2020

The Outdoor Advertising Association of Nigeria (OAAN) has declared it is quite optimistic...

Why online learning is a good idea for upskilling staff

For the last number of years, the online learning industry has grown in leaps and...

Quickteller expands product offering, unveils new TV campaign

Foremost electronic payment and digital commerce solutions platform, Quickteller,...

BrandEye boss, Femi Adelusi grieves

The Managing Director/CEO, BrandEye Limited, Femi Adelusi may not be in a good mood...

Why attention span among younger generations appears to be shorter

Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this...

Amazon breaks $200bn mark, still world’s most valuable brand

Amazon has become the first brand in Brand Finance Global 500 ranking to exceed the...

APCON optimistic on FG constituting its Governing Council

The Advertising Practitioners Council of Nigeria (APCON) has expressed optimism that...