Author: Ralph Tathagata

APCON, OAAN collaborate on Standard Operating Procedure for OOH advertising

The Advertising Practitioners Council of Nigeria (APCON) has entered into a joint...

Enyo partners Cars45 to unveil Premium Auto Centre, provides customers with automobile sales and servicing

Enyo Retail and Supply, a leading fuels retailing company has strengthened its partnership...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm of the...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...

AAAN business outlook seminar raises hopes on Nigeria’s economic growth

The year 2020 edition of the annual business outlook seminar of the Association of...

Culture is an important role in the workspace

In 2020, there will be exactly 52 Mondays that workers will need to face - week in...

Brands, policymakers, personalities shine at GAGE Digital Awards 2020

It was a night of style and glamour at the exclusive and cosy Eko Hotels and Suites,...

Wimbiz congratulates Chidinma Lawanson on her appointment as Country Head, Mastercard Foundation

Women In Management, Business & Public Service (Wimbiz) has felicitated with...

NIMN Marketing Conference/AGM holds April in Benin City

The Annual General Meeting (AGM) and Marketing Conference of the Nigerian Institute...

PepsiCo acquires Be & Cheery for $705 mln to become China’s leading consumer-focused company

PepsiCo Inc has concluded plans to buy Chinese snack brand Be & Cheery from local...