Author: Ralph Tathagata

PZ Cussons set to sell Nutricima to FrieslandCampina WAMCO

PZ Cussons has announced the proposed sale of its Nigerian dairy business, Nutricima,...

Budweiser redeploys sport and entertainment budget to fight Covid-19

The global beer brand, Anheuser-Busch's Budweiser, has pledged to donate $5m to the...

IPG withdraws 2020 financial target amid economic uncertainty

Interpublic Group has withdrawn its 2020 full-year financial target amid economic...

UBA donates N5bn for COVID-19 relief support across Africa

United Bank for Africa Plc (UBA) has announced a donation of over 5 billion Naira...

Covid-19 fallout: How brands should respond to declining sales

It is now a sad reality that the disruption which the Coronavirus is creating is...

How to market your company during the lockdown

The outbreak of Covid-19 has disturbed the way in which companies do business, with...

Kantar global research advises brands on how to stay connected in a pandemic world

Kantar, the world’s leading data, insights and consulting company has released...

Unilever commits €100m worth of brands to curtail Coronavirus, offers €500m cash flow to suppliers

Consumer goods giant Unilever has committed €100m to curtail the spread of coronavirus...

COVID-19 pandemic: OOH operators lament losses, back govts’ Stay-at-Home directives

Business operators in Nigeria’s Out-of-Home advertising sector have continued to...

FirstBank tackles education challenges occasioned by Covid-19 pandemic

The CEO of FirstBank Dr. Adesola Adeduntan has announced that the bank in partnership...