Author: Ralph Tathagata

Big picture marketing strategy

Nuggets by Agu Emmanuel Chukwuemeka GMD, Jotna Nigeria Limited What is Big Picture? What...

Cannes Lions shelves Festival, considers a new date in October

The Festival and Lions awards is considering move to contingency dates in October...

FirstBank goes in search of value acquisitions, combs Sub-Saharan Africa

First Bank Nigeria (FBN) has said it is searching for acquisitions that will add...

PHD and Omnicon Media Group win global media account for drinks giant Diageo

A PHD team from Omnicom Media Group has won the global media planning and buying...

COVID-19: Utilising the power of marketing and communications in time of crisis

The coronavirus outbreak will affect all types of businesses — no organisation...

Afrinolly targets Pan African markets, set to feature at IATF continental fiesta

Foremost Nigerian Media Technology outfit, Afrinolly Creative Hub has disclosed it...

Consumer retail spend over chatbots to reach $142bn by 2024, says report

According to a new report from Juniper Research, consumer retail spend over chatbots...

Guinness Nigeria hunts for product distributors

Guinness Nigeria Plc, a member company of the Diageo Group and top manufacturer of...

How FirstBank empowers women through financial inclusion

Empowering women through improved access to finance and social support is crucial...

How are businesses preparing for a post-coronavirus world?

With the spread of the coronavirus and the increasing amount of travel shutdowns,...