Author: Ralph Tathagata

Publicis Groupe promotes Justin Billingsley to global CMO

Publicis Groupe has promoted Justin Billingsley to the new role of global chief marketing...

Unilever prioritizes brand investment, maintains marketing spend

Unilever is reviewing all discretionary marketing spend in light of the coronavirus...

FirstBank grieves Abdullahi Lawal’s death, intensifies fight against Covid-19

FirstBank is mourning the passing of one of its staff whose death occurred recently...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...

Coca-Cola Foundation supports IFRC to combat Covid-19 in Nigeria

The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, has provided...

FirstBank stays ahead of Covid-19, keeps faith with customers

Amid shuttering of social activities especially commercial services, through various...

FrieslandCampina WAMCO supports 100,000 families in fight against Covid-19

FrieslandCampina WAMCO Nigeria PLC has announced its decision to support over 100,000...

International ad expert optimistic on Nigeria’s advertising sector post-Covid-19

Ronan Redmond, an international advertising leader and expert who specialises in...

Nigeria advertising sector: Path to growth

The advertising industry in Nigeria must use this unique period of buffeting from...

Nigerians are worried over impact of Covid-19 on the economy than falling sick, says Kantar

There are high and growing levels of concern about Covid-19, and the associated impact...