Author: Ralph Tathagata

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...

FG tasks creative sector on big ideas for Nigeria at 60 celebration

The Federal Government has challenged the creative industry on the big idea that...

Shell donates ultramodern medical centre to Ogun community

The government of Ogun State and leaders of Ogijo community in Sagamu Local Government...

Coca-Cola Amatil invests in digital payment

Coca-Cola Amatil has made an investment in the digital asset payment platform, Centrepay....

MTN to partner cloud service providers to support SMEs

Leading ICT firm, MTN Nigeria, has revealed willingness to collaborate with cloud...

Iyoha hands over APCON leadership to Fadolapo

Photo caption - L -R: The Acting Registrar, Mrs Ijedi Iyoha, handing over to the...

9mobile appoints Stjepan Udovicic as new CCO

The Board of Directors of Emerging Markets Telecommunication Services Limited (EMTS),...

Why video marketing is important on social media

At least 92% of marketers say that video marketing is an incredibly important part...

Stakeholders hail Fadolapo’s appointment as APCON boss

Stakeholders in the Integrated Marketing Communications (IMC) industry have applauded...

New APCON boss assumes office

The new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON), Dr....