Author: Ralph Tathagata

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape is...

Dentsu X expands into Africa to redefine consumer engagement across borders

By Seun Johnson Dentsu X has announced its expansion into South Africa, Nigeria,...

Airtel Nigeria records $344 million revenue loss on data sales

By Ralph Tathagata Airtel Nigeria, a leading telecom operator in the country,...

MIPAN unveils speakers for 2025 media sales conference

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural heritage,...

Goodyear consolidates media, creative and digital services with Publicis Groupe

By Abimbola Mohammed The Goodyear Tire & Rubber Company has announced a strategic...

PZ Cussons Nigeria to reduce debt burden by converting N51.8bn loan into equity

By Ralph Tathagata To reduce its debt burden and improve capital structure, PZ...

Nigeria’s media buying landscape is experiencing transformation – Akam Enoch

By Abimbola Mohammed Akam Enoch, Head of Procurement, Buying & Investments,...

Nigerian Breweries records unprecedented N1.1 trillion in revenue

By Ralph Tathagata The audited Group Financial Statements of the Nigerian Breweries...

NotchHR appoints Sowole as new MD to drive innovation in HR and CRM solutions

NotchHR is pleased to announce the appointment of Tayo Sowole as its new Managing...